Cooperation program: Interreg Saxony Czech Republic 2021-2027 Making the Umgebindeland a tourist experience

The project aims to promote the Umgebindehaus as a cross-border tourist attraction through a joint marketing strategy, new and enhanced offerings, and modern educational formats. It promotes knowledge and a sense of connection among locals and service providers through targeted educational initiatives, bilingual materials, and excursions. In addition, digital and analog media, along with creative content, provide tourists with a contemporary view of the region. The goal is to strengthen tourism as a means of livelihood in Upper Lusatia and Northern Bohemia.

The goal of the project is to create a cross-border tourist experience centered on the half-timbered house through a joint marketing strategy, new and further developed offerings, and modern educational formats. Through targeted educational initiatives, bilingual materials, and excursions, it promotes knowledge and a sense of identity among local residents and service providers. In addition, it conveys a contemporary image of the region to tourists through digital and analog media and creative content. The goal is to strengthen tourism as a source of livelihood in Upper Lusatia and northern Bohemia.

Key components of the project include:

1. A cross-border market analysis, target group definition, and joint marketing strategy / Cross-border market analysis, target group definition, and joint marketing strategy
2. Design of sustainable formats for promoting traditional offerings / Design of sustainable formats for promoting traditional offerings
3. Knowledge transfer regarding the Umgebindehaus in the area of internal marketing for tourism service providers / Knowledge transfer regarding the Umgebindehaus in the area of internal marketing for tourism service providers
4. Creation of promotional materials and content, as well as implementation of a joint marketing campaign on the topic of vacations in half-timbered houses / Creation of promotional materials and content, as well as implementation of a joint marketing campaign on the topic of vacations in half-timbered houses
5. A feasibility study on relocating vacant and endangered half-timbered houses to a half-timbered vacation park / Study on the feasibility of relocating vacant and endangered half-timbered houses to a half-timbered vacation park
6. Prototype development and production of a building set for children as part of the family target group / Development and production of a prototype building set for children as part of the family target group
7. Development of sustainably effective internal and external marketing / Vytvoření udržitelně efektivního vnitřního a vnějšího marketingu
8. Digital participation formats / Digital participation formats