Destination Brand
DESTINATION BRAND is a series of studies in a 5-year cycle with an annually changing research focus (sub-studies). DESTINATION BRAND was developed for the German source market in 2009. Since then, a population-representative online survey has been conducted annually in the fall - since 2020 in 10 source markets in parallel.
The study series currently focuses on the following three sub-studies:
1st year of the study series: measuring the "brand strength" of destinations (DB20)
2nd year of the study series: measuring the "theme competence" of destinations (DB21)
3rd year of the study series: measuring the "profile characteristics" and "spontaneous associations" of destinations (DB22)
The results of the individual sub-studies together reflect the overall perceived image of the destination.
Destination Brand 22 - Module 1The profile characteristics of destinations, source market Germany3 MB
Destination Brand 22 - Module 2Spontaneous associations with travel destinations, source market Germany2 MB
