The platform and its contents briefly explained
Platform for business partners
The B2B portal for tourism in Upper Lusatia is primarily aimed at service providers, towns and municipalities in the region.
Representatives from the press and media as well as other people interested in the tourism industry and its stakeholders can also find helpful information at .
The portal is not a platform for tourists or guests. The "oberlausitz.com" platform is available to them.
Brand
The "oberlausitz." brand was developed in a long, intensive process together with the Oberlausitz Tourism Advisory Board. It is now not only used in tourism marketing, but also in the reputation of commercial enterprises.
The brand is intended to convey and enhance the identity, characteristics, emotions and feelings of Upper Lusatia. Find out more about its creation, values and philosophy as well as the use of the brand:
Brand management and communication
The "oberlausitz." brand is jointly managed and communicated by the region's tourism stakeholders. To this end, common target group definitions, lead products and themes have been developed.
The projects and campaigns derived from this can be found in the Oberlausitz online marketing and management plan:
Participation
The touristic profiling and marketing of Upper Lusatia is primarily based on cooperation and participation. In addition to regional tourism associations, municipalities and towns, tourism service providers as well as sponsoring and non-material partners can also participate.
Offers for cooperation can be viewed on a daily basis in the so-called "planning grid" and can be accepted at any time by expressing interest:
Destination strategy
The destination strategy is the joint strategy of the MGO and the Tourism Advisory Board for the tourism development and marketing of Upper Lusatia. It fits in with the tourism strategy of the Free State of Saxony and, in addition to the recognition of Upper Lusatia as a so-called "destination" by the Free State, also ensures a common focus and measurability of the work. The strategy has been officially confirmed by the responsible state ministry.
Planning grid
The planning grid is a working basis for the marketing planning of tourism stakeholders in DMOs, LTOs, municipalities and service providers. It was developed in 2018 and digitized in 2019.
In addition to tourism service providers, it is also aimed at companies related to the industry and companies from outside the industry with participation offers.
