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Tourist development and marketing of the Saxon World Heritage Site Muskauer Park

Brand management

Tourist development and marketing of the Saxon World Heritage Site Muskauer Park

Project information and tenders.

Brand management © Ö Graphic

Information on the project

The project

The project focuses on the largest English-style landscape park in Central Europe and its creator Prince Pückler. But the region is more than just that. Very varied, extraordinary landscapes, some of them UNESCO-certified, merge into one another. The aim is to bring together nature and culture, people and traditions, highlights and insider tips in order to be able to offer tourist products to specific target groups.

 

Young tour guide initiative for Upper Lusatia

The initiative for young tour guides was launched in order to attract more young people to become tour guides.

In a series of informative and entertaining short videos, active young tour guides talk about their work, what fascinates them about their job, the benefits of the work and why it is worth joining. The website created for this purpose provides further information, contact persons and an overview of the courses on offer, which are ideal preparation for the future role as a tour guide. The initiative will run on social media until the end of the year and will be continued and further developed in the coming year.

Click here for the Young Tour Guides website

E-learning platform "UNESCO sites in Lusatia"

Our innovative e-learning platform was specially developed for tourism service providers and offers compact knowledge in a clear and interactive form. Immerse yourself in the Lusatian UNESCO sites and discover the unique cultural and scenic features of this region.

What you can expect:

  • Diverse modules: Learn about the history, development and significance of the UNESCO sites in Lusatia.
  • Interactive content: Experience the highlights of the region through interactive and vivid learning formats.
  • In-depth understanding: Learn more about the differences between the UNESCO titles and the connections between the individual sites.

Our goal:

We want to give you a comprehensive understanding of the unique UNESCO sites in Lusatia. The platform helps you not only to grasp the origins and special features of these sites, but also to understand their significance for the region and beyond.

Get ready to bring Lusatia closer to your guests with in-depth knowledge and enthusiasm - with our e-learning platform as your reliable partner!

Get started today and become an expert on Lusatia's UNESCO sites!

Click here for the e-learning platform

Introduction to the interpretation of nature and culture

In this presentation, Mr. Ludwig explains what cultural and natural interpretation is and what it can look like.

"Lusatia - A changing landscape in motion" with reference to the UNESCO sites

Claudia Grünberg explains the significance of the interpretation strategy for Lusatia under the heading "Moving landscape in transition".

Tenders

The Marketing-Gesellschaft Oberlausitz-Niederschlesien mbH (MGO) publishes tenders for individual projects within the framework of the project here. These are exclusively invitations to tender issued by the MGO.

Suppliers who can and would like to submit bids are cordially invited to do so.

Get rid of questions or suggestions.

Do you have any questions about the project, content or general comments? Then don't hesitate to contact us - we will be happy to answer your questions and  comments and help you further.

Marketing-Gesellschaft Oberlausitz-Niederschlesien mbH

Humboldtstr. 25, 02625 Bautzen

Contact: Darleen Nebelung
Project Manager Tourism Marketing
Phone: +49 (3591) 4877-21
darleen.nebelung@oberlausitz.com

This measure is co-financed by tax funds on the basis of the budget approved by the members of the Saxon state parliament.

© 2025 Marketing-Gesellschaft Oberlausitz-Niederschlesien mbH