Information on the project
RockHead - What is it about?
The RockHead is a gravel bike route that:
- connects Saxon Switzerland and Upper Lusatia and their unique landscapes,
- picks up on market trends in cycle tourism ,
- serves to guide visitors,
- creates a new vacation experience for your guests.
RockHead - an allusion to the rock formations along the route
What is a gravel bike?
- Visually similar to a road bike, but slightly heavier
- wider tires, approx. 28 to 35mm
- no suspension or shock absorber
- suitable for forest and gravel paths, but not for mountain bike trails
- Gravel bikers like to use bikepacking bags on the handlebars, frame or saddle instead of pannier bags
Route information
- approx. 300 km round tour through Saxon Switzerland and Upper Lusatia
- more than 4,500 meters in altitude
- 47% gravel, forest and natural paths, 18% road surface (concrete slabs), 35% asphalt
- connecting paths are planned between route sections for smaller circular routes or shortcuts, so-called loops
- No signposting is planned - the route will be digital only with the advantage of being able to make quick adjustments in the event of closures, forestry work, etc.
- You can start anywhere, starting and finishing points are recommended, especially places with rail connections and good parking facilities
- Most important connections: Löbau, Bischofswerda, Neukirch/Lausitz, Eibau, Großschönau, Zittau, Bad Schandau, Sebnitz,
Neustadt i.Sa., Stolpen, Pirna, Stadt Wehlen - Start via feeder route also possible from the greater Dresden area
Target groups
- Adventure-oriented and sporty active vacationers who travel by gravel and mountain bike
- mostly male, ø approx. 43 years
- like to travel in pairs (friends/partner), also in groups
- Close to nature, individual, looking for adventure and challenges
- Target markets: Germany, Poland & Czech Republic
- Other target group: Families with older children (approx. 13 years and over)
Our services for you as a partner
- Detailed presentation and linking of your accommodation on the RockHead website
- Link to the accommodation overview in the RockHead print media
- Use of logo for your website and advertising material
- Provision of image and video material for your own advertising
- Exchange and cooperation in the RockHead working group and thus the opportunity to participate in further joint product development
- Marketing measures relating to the RockHead by the MGO and the TVSSW
- Opportunity to work together, e.g. on press or blogger trips
- Marking with the RockHead logo in the online host directory of the MGO or TVSSW
- Optional:
- Online bookability of your accommodation via the booking services of the MGO or TVSSW depending on the region under the known conditions, if desired
- Online bookability of your bike packages via the booking services of the MGO or TVSSW depending on the region under the known conditions, if desired
Upper Lusatia Tourism Association, Inc.
Oliver Herberg
Humboldtstr. 25, 02625 Bautzen
+49 (3591) 4877-16
+49 (3591) 4877-48
oliver.herberg@oberlausitz.com
