Information on the project
The project
The project is called "Accompanying and marketing Lusatian Fish Weeks 2024". The grant is made available from funds of the European Maritime, Fisheries and Aquaculture Fund (EMFAF) and from tax revenue on the basis of the budget adopted by the Saxon State Parliament.
The project has a total value of EUR 22,030.00. The funding rate is 70%.
The aim of the project
The overarching goal of the project is the seasonal communication and visibility of the Lusatian fish brand, its stakeholders and their offers and events through targeted measures. This includes marketing measures such as the creation of an event flyer, media cooperation with, for example, inserts in relevant magazines or daily newspapers, various online and social media measures and radio advertising. On the other hand, this also includes press and public relations work, as well as invitation management for the press-ready opening event of the Lusatian Fish Weeks.
The aim is to continuously create points of contact with Lusatian fish as a brand and product as well as the pond farms.
Marketing-Gesellschaft Oberlausitz-Niederschlesien mbH
Humboldtstr. 25, 02625 Bautzen
Contact Lisa Willenberg
Project Manager Tourism Marketing
Tel.: +49 (3591) 4877-15
lisa.willenberg@oberlausitz.com
