Information on the project
Aim of the project
The main objective of the project is to develop and implement a strategy/action plan to create, develop and promote a network of cross-border cooperation consisting in the extension of the existing tourist product under the brand "European Route of Castles and Palaces".
The specific objectives of the project are
1. creation of a cross-border tourist product "European Route of Castles and Palaces Poland - Germany"
2. intensification and improvement of the promotion of castles and palaces in the eligible area (Saxony and Lower Silesian Voivodeship)
Planned project results
Task No. 2: Tourist product "European Castles and Palaces Route Poland-Germany"
Project products:
1. printed map of the European Castles and Palaces Route Poland-Germany.
2. promotional films for the presentation of castles and palaces.
3. strategy/action plan for the promotion and development of the European Castles and Palaces Route.
4. inspiring programs.
Task No. 3: Promotion and information activities
Project products:
1. websites.
2. online campaign.
3. training of CIT staff on both sides of the border in the support area.
4. cross-border public event.
Marketing-Gesellschaft Oberlausitz-Niederschlesien mbH
Humboldtstr. 25, 02625 Bautzen
Contact Irina Wiese
Project Manager Tourism Marketing
Tel.: +49 (3591) 4877-10
irina.wiese@oberlausitz.com
