Destination

With its uniqueness, Upper Lusatia attracts day and overnight guests from all over Germany and foreign source markets. Its strengths include its location at the heart of the border triangle with the neighboring regions of Poland and the Czech Republic, its scenic landscapes, the high density of cultural treasures and a wide range of offers for families. The tourist appeal of the region has been given a recognizable face with the new umbrella brand.

Vacation planning preferences are deliberately divided into three areas: "Active", "Family" and "Culture". This makes it possible for potential guests to intuitively find out about the respective focus by means of condensed information.

Tourismus Marketing Gesellschaft Sachsen (TMGS) favors three milieus from Sinus research. These target groups also play a leading role in the orientation of the Upper Lusatian offers.

The liberal-intellectual milieu prefers cultural offerings, enjoyment and education. They enjoy relaxing in nature, but like to combine their leisure time with culture of all kinds. They prefer upmarket accommodation and restaurants. For the socio-ecological milieu, topics such as sustainability, renaturation and active vacations are paramount. The younger clientele of the adaptive-pragmatic milieu is looking for opportunities for eventful recreation with and for children.