The platform and its contents briefly explained
Platform for business partners
The B2B portal for tourism in Upper Lusatia is primarily aimed at service providers, towns and municipalities in the region.
Representatives from the press and media as well as interested parties from the tourism industry and its stakeholders will also find helpful information here.
The portal is not a platform for tourists or guests. The website oberlausitz.com is available for them.
Brand
The "oberlausitz." brand was developed in a long and intensive process together with the Oberlausitz Tourism Advisory Board. Today, it is not only used in tourism marketing, but also in the reputation of commercial enterprises.
The brand is intended to convey the identity, characteristics, emotions and feelings of Upper Lusatia and add value to them. You can find out more about the creation, values and philosophy as well as the use of the brand here:
Brand management and communication
The "oberlausitz." brand is jointly managed and communicated by the region's tourism stakeholders. Joint target group definitions, key products and themes have been developed for this purpose.
The resulting projects and campaigns can be found in the Oberlausitz online marketing and management plan:
Participation
The touristic profiling and marketing of Upper Lusatia is primarily based on cooperation and participation. In addition to regional tourism associations, municipalities and towns, tourism service providers as well as sponsoring and non-material partners can also participate.
Cooperation offers can be viewed on a daily basis in the planning grid and can be accepted at any time by expressing interest:
Service
Good service is also crucial in B2B business. In the service area you will find contact persons with their responsibilities and areas of responsibility, current statistical figures and the press area.
This and other information provides an overview and helpful support:
Destination strategy
The destination strategy is the joint strategy of the MGO and the Tourism Advisory Board for the tourism development and marketing of Upper Lusatia. It is integrated into the tourism strategy of the Free State of Saxony and ensures not only the recognition of Upper Lusatia as an official destination by the Free State, but also a common focus and measurability of the work. The strategy has been officially confirmed by the responsible state ministry.
Marketing plan
The management and marketing plan - or "marketing plan" for short - summarizes the main marketing activities and projects of the tourism stakeholders and serves as a calling card for regional external marketing.
The marketing plan is updated daily and always provides up-to-date information on current projects and initiatives:
Planning grid
The planning grid serves as a working basis for the marketing planning of tourism stakeholders in DMOs, LTOs, municipalities and service providers. It was developed in 2018 and digitized in 2019.
In addition to tourism service providers, it is also aimed at industry-related and non-industry-related companies with participation offers.
Contact person
Tourist service providers, municipalities and cities have contacts at various levels with different competencies, responsibilities and areas of competence.
A list provides orientation and helps you to find the right contact person.
Your contacts at Marketing-Gesellschaft Oberlausitz-Niederschlesien mbH
